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This week, we are building on Sir Ken Robinson's talk from last week and exploring creativity in a little more depth. We will hear from a number of different cutting edge thinkers on what is creativity? How do we harness it? What creates the best environment for it? Are there specific techniques? We have also linked to a number of extended-length videos for those who find this topic particularly interesting.
 
What does it take to come up with a new idea? In this beautifully illustrated RSA Short, award-winning mathematician Cédric Villani reveals the seven key ingredients that come together to create breakthrough moments in human knowledge and innovation.
 
(If you cannot see the video below, click here).
 
If you want more, you can find Cédric Villani's full hour RSA talk here.
 
 
 
Next up, best-selling author Stephen Johnson gives us some key insights from his book, Where Good Ideas Come From.
 
(If you cannot see the video below, click here).
 
Stephen Johnson also has a TED Talk available here.
 
 
Finally, we'll end on Jonah Lehrer. Does brainstorming generate ideas or kill creativity? This is the question psychologists have been baffled by for nearly half a century. Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlen Nemeth, Jonah explains why brainstorming just doesn't work. 
 

As a follow up, here is a TED talk by Giovanni Corazza at TEDxRoma, Creative thinking - how to get out of the box and generate ideas.
 
 

 

 

 
 
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