Posted on Aug 16, 2019
Trajectory - Rotary’s membership crisis (in Australia)
by Mark Huddleston
Although Mark's presentation focuses on Australia, the principles apply to Rotary around the world.  Please share your thoughts and ideas in the "Comments Area" at the bottom of this page.
I am delighted to release "Trajectory", which is part 1 of a 2 part membership presentation.
Both videos are designed to use at seminars or as a replacement for a guest speaker at a club meeting, to get your fellow members looking at our membership challenges from a different perspective.
A huge thank you to Rotarian Martin McGrevy who filmed and produced these videos. Martin is a true professional, and it only as a result of his passion and energy after seeing me speak at a membership symposium in Kurri Kurri earlier this year (the visit where my luggage failed to arrive) in Rotary District 9670 that convinced me to record these presentations at a subsequent visit to the district. Thanks also to DG Graeme Hooper and Sue for inviting me back and hosting me and sitting up late to have this filmed in their lovely home.
I hope some of you can put this to good use and will release part 2 in September.”
Your fellow Rotarian,
Mark joined the Rotary Club of Edwardstown in 1997 after 10 years in Rotaract. He was club president in 2006/07 and has served in many district roles including Assistant Governor and District Membership Chair, each for 3 years.
In October 2014, Mark saw an opportunity to start a new Rotary club in Seaford, and the process officially began in early 2015. The Rotary Club of Seaford chartered in November 2016 with 21 members, and within 12 months had risen to 28 members. The club is a shining example of innovation and flexibility, with a strong focus on hands on volunteering and less emphasis on meetings. In January it was featured in The Rotarian (US) magazine as an example of innovation to the Rotary world.
In the first of two presentation, membership specialist and Creatures of Habit author Mark Huddleston discusses why Rotary clubs haven't been able to recruit against their losses and how to turn the table. Special thanks to cameraman and producer Martin McGrevy.
(If you cannot see the video below on your device, click here).
Our District receives many questions about flexibility options for clubs. Rotary has a page that talks about Rotary club models, guide to satellite clubs, guide to corporate membership and more. Take a look at for ideas and information.
Rotary International has put together a page with many resources – from Assessing your club, Engaging new members, Connecting with prospective members and much more. This information can be found at
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